design & interiors, passion beyond belief
Decorating has been a passion of mine for many years. I love everything to do with home furnishings, color, and the creativity of bringing it all to life.
You could call me Joanna, but my husband isn't a redhead, and I don't plan on opening a bakery. 😁
Trust me though, I am not a jack of all trades. I don't work on cars, fix plumbing, or roof houses.
Everything I do is connected to my creative nature. I create spaces, whether it be on canvas, online, in a book, or in your home.
I specialize in eclectic designs & creative spaces.
Many of the services I've provided for clients are not shared here for one reason or another. Most of the photos you see below were taken from flip houses I helped to remodel, redecorate, or of furniture I revamped.
By the Hour
I charge a flat rate of $45 an hour for smaller or odd jobs.
By the Job
I charge 25% of whatever your budget is, plus expenses if traveling is necessary to complete the job.
I charge $200 for a consultation.
An advisory consultation is a 1-hour meeting where I come out to your home, snap photos of the area to be redecorated or upgraded, and discuss your goals for the home. I then use these photos in a presentation where I make recommendations for things like upgrades, redecorating, room layout, what pieces to refurbish/replace, and I advise on what to get rid of, and what to keep in the space.
I can make recommendations based on your home selling needs as well as for your own personal use. If your job is a total rehab, it may be necessary to do a consultation on a room-by-room basis. In this case, I charge a flat-rate fee for the entire home based on your individual needs.
If you are not familiar with the real estate market, or which upgrades make a home more valuable; I strongly suggest hiring a professional who knows the ins, and outs of the market. As a former real estate agent, I can steer you in the right direction even if you want to do all of the redecorating yourself.
Get in Touch
Valerie R. Clay / Hoover, Al. 35244
/ Tel. 205-222-9772
I charge a flat rate per room, depending on the amount of furnishings I have to purchase and deliver.
STAGING TO SELL
First and foremost, I don't do rental furniture. That type of staging ends up costing you more money in the long run. I only use new home furnishings with maybe a few revamped pieces, depending on your budget. Once the home sells, I then resell the furnishings and make a large percentage of your money back. My fee is usually your only out-of-pocket expense unless we have to put items in storage to meet your closing date.
I've been in the decorating & furniture selling business for many years. As a former real estate agent, I know that selling a home is all about how you market the home.
Think of your home as a product that your agent will have to market on television, such as in a commercial, for instance. Will he/she be able to show it off freely, take lots of pictures, and place every room in the spotlight?
If not, your home is not yet ready to sell.
Trust me, not all buyers have the foresight, and, most can't see themselves living in a space that has never been updated, or that is dead empty space.
For whatever reason, if you don't want to invest the funds into upgrades, which is what most buyers are looking for, then it would be best to invest in having the home staged to help the buyer see how great your home can be.
WHY STAGE THE HOME?
Furnishings make a home welcoming and bring in a sense of comfort. They make you want to sit down, put your feet up, read a book, watch tv, and relax.
In other words, they make the potential buyer feel at home.
Empty space feels cold and abandoned.
A staged home feels warm and inviting.
Empty space may sell, eventually.
Staged homes sell 88% faster.
A furnished space whispers, "Welcome home, come join me."
An empty space echoes, "No one loves me."
Staged homes bring in an average of 20% more profit than non-staged homes. In this case, home staging will end up costing you NOTHING, but will better yet bring you a PROFIT when all is said and done.
At the closing table, wouldn't you want to know that you got the highest return on the investment you had in your home?
Home staging is an investment. The average room costs $300 but you can easily make that back.